a new method.

From the Standard Double Diamond Methodology

Creating the conditions that allow innovation, including culture change, skills and mindset.

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The two diamonds represent a process of exploring a challenge more widely or deeply first (divergent thinking) and then taking focused action (convergent thinking).

The Process

01.

Problem

The starting point is a pain point: what experience has to be improved?

02.

Discover

The first diamond helps us understand, rather than simply assume what the experience is. It involves

03.

Define

The insight gathered from the discovery phase allows smelling the challenge PEOPLE are facing and briefing what’s needed to improve their experience.

04.

Design

The second diamond is where we create, seeking inspiration from the amazing design and art history, co-design with PEOPLE to impact their sight with emotions.

The pitch

01.

The standard Double Diamond, uses a traditional problem to solution approach. Our digital world is much more complex as it involves people not only with solutions but above all with emotions.

02.

Problems to be solved are experiences that need to generate positive emotions involving all the five human senses:

  • DISCOVER

    Listen to the need to understand the underlying experience.

  • DEFINE

    Smell the challenge the problem poses.

  • DESIGN

    Aimed to impact sight with emotions.

  • DELIVER

    Make people touch newly designed solutions.

  • REFINE

    Taste the new experience.

03.

Subsense’s design process not only pretends to be efficient but to impact emotions, to be beautiful along with the tradition of the Italian Design.

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We always put people first.

We center our work in understanding all of the people involved in the experience, their emotions, needs, strengths and aspirations.

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We love experiencing together, sense together, inspire together. This is what we call co-create.

We honor the memory of design, one thing Italians are good at, working with intelligence, knowing that the best design is the one people experience, without noticing.

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01.

Because owning our own version of a recognised methodology enhances the VALUE of our work.

02.

Because a SENSES DRIVEN approach to design better reflects PEOPLE experiences. It’s part of our naming.

03.

Because incorporating the LEGACY of Italian design is a tremendous asset worldwide for our customers.

04.

Because we don't only solve efficiently and cheap our customer's problems, we also enhance their personal growth, we learn something together every day, we share the experience.